Anatomy Of The CMR Sales And Support Team

Here are just a few of the characteristics of our award winning multi-line plumbing manufacturers sales representative team.

• Predictable Sales Costs
  The manufacturer and sales CMR team agree in advance on a rate of commission.
• Lower Costs of Sales
  It is estimated that today’s average industrial factory-direct salesperson costs $150,000 per year. Producing $2,000,000 in new sales each year, the cost of sales would be 7.5%. A CMR sales rep producing the same volume at a 5% commission rate would cost only $100,000, a savings of $50,000 PER SALES REP!
• Enhanced Sales Revenue
  The average factory-direct salesperson is in an area (territory) for about two years or even less before they are promoted, transferred or moves to a competitor for more money. The CMR multi-line sales team has a lifetime commitment to the territory, thus holding better relationships with the actual customers.
• Immediate Market Access
  CMR sales teams are experienced and already in the territory. We are very familiar with the area and will have good prospects ready to review the new line.
• An Experienced Approach
  Most CMR manufacturer reps have 15-20 years of successful product and industry experience under their belts.
• Training Cost And Turnover In Sales Personnel Is Reduced
  A new CMR has only to learn your company’s products, culture and systems, and many agents won’t even need product training. All CMR reps are well-versed in selling skills so you won’t have to train them how to sell. CMR has been in business in the same territory over 15 years, whereas the average employee only stays in the same place two years or less.
• More Aggressive Sales Force
  CMR’s multi-line field sales rep is highly educated and industry trained. Since there is typically no base salary to rely on, they must sell your products to thrive.
• Broader Sales Opportunity For Your Product
  The easiest person to sell something to is the customer who is already buying from the salesperson! Because CMR reps sell several compatible items, they call on a wider variety of clientele, often finding applications for products denied the single-line salesperson.
• Marketing Flexibility At Reduced Cost
  CMR sales reps can increase your sales volume by selling outside your present marketing territory.
• Creates A Systems Approach To Selling
  The multi-line, complementary package of CMR product lines tend to make sales reps systems-oriented rather than a single-product-oriented. Customers welcome these consultative sellers.
• Relationship Selling Returns
  Even when the CMR representative doesn’t present your product, he or she is cementing the customer relationship which will benefit your company in the future when the need for your product arises.
• Better Marketplace and Customer Intelligence
  Since CMR  carries a mix of products, CMR multi-line reps have a greater diversity of customers, and often can get wind of selling opportunities long before a factory direct salesperson.
• Partners In Success
  Since a CMR rep  must sell to survive, your sales agency is interdependent with your firm. Your success is our success!